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Tea packaging design: the development of cultural concepts

release date: Source: Internet editor: China Packaging browsing times: 918 copyright and disclaimer

core tip: with the development of consumers' self-help shopping habits, product packaging is no longer simply a function of protecting commodities, but more a task of promoting sales. Therefore, the product packaging must be able to reflect the characteristics of the product and attract the attention of consumers. Good tea packaging has collection value, and can also be used as reuse packaging for the rapid development of science and technology of plastic film prototype. All tea packaging products meet the dietary health standards, and promote the tea culture while saving resources

[China Packaging News] with the development of consumers' self-help shopping habits, product packaging is no longer just a function of protecting commodities, but more a task of promoting sales. Therefore, the product packaging must be able to reflect the characteristics of the product and attract the attention of consumers. Good tea packaging has collection value, and can also be reused as reusable packaging. All tea packaging products meet the dietary health standards, which not only saves resources, but also promotes the tea culture

tea packaging is the key to ensure the quality of tea in the fields of purchase, sales, storage and circulation. A beautiful and unique tea packaging can not only give people the enjoyment of beauty, but also directly stimulate consumers' desire to buy, so as to achieve the purpose of promoting sales and play the role of a silent salesperson. The key to the successful production of tea packaging PET material lies in the understanding of tea culture by its tea bag design team

to make a good tea packaging design, the design team must have a deep understanding of the tea culture itself, which is the most essential thing of packaging design. Good tea packaging should be able to maintain the quality of tea so that it does not deteriorate. Only when we fully understand the characteristics of tea and the factors that cause the deterioration of tea, can we choose appropriate materials according to these characteristics and make them perfect. At the same time, different kinds of tea, their cultural connotations and local characteristics of different regions can only be expressed visually through in-depth understanding. China is the hometown of tea. Tea culture has a long history. Drinking tea in daily life is a traditional way of leisure for people. To adapt to it, tea packaging and tea making utensils should also be beautiful and elegant, with a certain grade

what should be done should be refined

to ensure basic functions and visual effects

tea belongs to food, and the preservation of tea should naturally comply with relevant national standards. The basic functions of packaging should first meet the basic functions of protecting products, facilitating transportation, storage and being suitable for display. Secondly, it should have a food production license, i.e. QS logo. Thirdly, it should comply with the measures for metrological supervision and management of quantitatively packed commodities promulgated by the state. Finally, it should comply with the GB national food safety standard - General rules for labels of prepackaged food

what others don't do first

highlight cultural connotation and resource conservation

the concept of tea culture is very broad, but in the specific tea packaging design, it is necessary to start from the specific products and highlight the most detailed cultural characteristics in the packaging. A good tea packaging and decoration should have at least the following four characteristics:

first, it has a strong national color or as a product of local folk culture, so as to resonate the culture of production and marketing and promote the development of consumption

second, we should pay attention to the humanization of people's feelings and wishes. For example, the application of dragon and Phoenix to the packaging of ceramic gift tea fully reflects people's emotional pursuit of good luck

the third is implication. Containing but not revealing makes people daydream and become a kind of connotative beauty. For example, in the field of tea box and terminal utilization, it reproduces the elegant shape and attractive soup color of various teas, and the high mountains, mist and green mountains in the tea producing area

fourth, emphasize artistic conception. For example, the folk customs in ancient Chinese paintings show that the product has a long history, creating an artistic conception that tea tasting is like famous paintings, and bringing unique cultural enjoyment to people

in today's environment-friendly era, in addition to choosing materials with good moisture resistance, oxygen resistance, light resistance and no odor as tea packaging materials, it is also necessary to integrate the concept of environmental protection

2. Structure principle: