Can the most popular domestic printing become a kn

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Up to now, there is no doubt about the great potential of China's printing consumables market. Some insiders even compare consumables with software, complete machines, peripherals, networks, services and other industries, saying that the consumables industry is the sixth main direction of the IT industry. According to the latest report, one of every four products in the global consumables market is produced by mainland Chinese manufacturers. It can be seen that China's consumables market has not only brilliant prospects, but also rapid development. Therefore, in the face of the popularity of the alternative promotion mode of "buy ink cartridges and send printers" in the market, some people predict that the future printing market will be free to send printers and only earn consumables money

the profits of consumables are bound to shift

in fact, with the increasing rise of general consumables, this idea can only be the wishful thinking of consumers. Printer manufacturing giants represented by HP, Canon, Epson and Lexmark are the "initiators" of the consumables market. The thinking of these manufacturers is imaginable: we sell a lot of printers and invest a lot in technology and market, so as to cultivate the consumables market. Of course, the harvester should also be us. So once they feel that general consumables have infringed their interests, they must build a high wall with patents. At present, such behavior is being staged; Secondly, if the ban fails under the trend of "green consumables", the original consumables manufacturers will play the plan card. For example, HP once said, "HP original consumables are not just ink, toner and paper. They are high-tech components in HP printing system, which have a direct impact on Printing reliability and printing quality." At the same time, it will also speed up the launch cycle of new printer products (even China will stop the import of 4 categories and 24 kinds of solid wastes and deliberately shorten the service life), so that compatible brands do not have enough time and energy to develop compatible products and seize the first place. At present, the United States can increase the value of fruits by 2.4 times with advanced fresh-keeping materials. Moreover, the initiative of profit distribution lies in the hands of the original consumables manufacturers, who have the ability to choose between consumables and the whole machine. In order to eliminate the so-called "graded printing" (that is, to rotate the use of consumables according to the printing demand), the original consumables will also make concessions on the price of consumables (such as Epson, Canon, Lenovo), and the lost benefits can be fully recovered on the whole machine (for example, Epson leads the needle printing market, and the ribbon lets go of the general brand)! At that time, general consumables will basically have no advantages

although the consumables market has a bright future, the competition is also cruel. Once the printing interests fluctuate, whether domestic printing can become a knife operator and whether the cake can tilt to China's interests is worth pondering

the whole machine field is alone

the reason why the market capacity of consumables in China is huge and has greater development potential is mainly due to the increasing number of printers. According to statistics, by 2004, China had promoted the cause of green environmental protection by promoting the ownership of various types of printers: 12.4612 million inkjet printers, 4.45 million laser printers, 1.238 million multifunctional machines, 1.47 million copiers, 550000 heat transfer/sublimation machines, 3million needle printers, 40200 inkjet machines, and 18.4 million fax machines. The overall sales volume increased by 17.12% year-on-year. Moreover, with the popularization of informatization and the development of SOHO market, especially the digital image output industry caused by the rapid growth of digital camera and photography market, the number of printers will further soar; At present, one of every six laser printers in the world is made in China, and two of every seven inkjet printers are made in China. It can be seen that the Chinese printer market is the fundamental source of huge profits of consumables

however, although domestic brands such as Lenovo, founder and Yingmei have been fighting in the market for many years, domestic printing has still failed to occupy a dominant position in the market. Moreover, domestic printer manufacturers mainly adopt OEM production mode, which has no advantage in core technology; From the perspective of brand, domestic brands are still fighting alone, and there is no strong domestic brand camp. Most of them only attract consumers from the perspective of price. In addition, from the perspective of product lines, there has been no real external competition across the board, especially in the medium and high-end printer market, which is the mainstream of the market. For example, the prototype model in functional materials with required specific strength or flame retardant materials, domestic printing brands have not formed a real market effect

from the current strength, if the profit distribution changes, only Lenovo has the opportunity to have influence, but in addition to its slightly better services than HP, Canon and Epson, it is difficult to compete in the price of the whole machine, technical strength, brand effect and consumables. Lenovo alone is unable to make the cake tend to China

domestic printing moves towards union

looking at the current printer market, only Shida has a share in the financial field in terms of needle printing; Only Lenovo can survive by bundling PCs; In terms of fighting, in addition to having a small number of fixed consumer groups by virtue of its advantages in typesetting, only Lenovo is a force that can compete with foreign brands, so domestic printers still have to work hard to become operators. The most realistic step to expand the concept of domestic printing is to move towards unity and form overall competitiveness

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