Whether the printing industry can catch the ride of the Olympic economy
release date: Source: Internet editor: lychee Views: 519 copyright and disclaimer
core tip: let's first focus on the London Olympic Games four years ago. In 2012, the London Olympic Games was officially held. It is undeniable that this is a relatively successful Olympic Games. Many British printing enterprises hope that their sales performance can grow steadily under the stimulation of the Olympic Games. However, according to the data released by the British Federation of small businesses at that time, the British printing industry is not optimistic about the future
let's first focus on the London Olympic Games four years ago. In 2012, the London Olympic Games was officially held. It is undeniable that this is a relatively successful Olympic Games. Many British printing enterprises hope that their sales performance can grow steadily under the stimulation of the Olympic Games. However, according to the data released by the British Federation of small businesses at that time, the British printing industry is not optimistic about the future
at that time, most printing houses' views on the Olympic Games mainly depended on whether they were primary or secondary suppliers - many enterprises stood out in the long bidding process, and the greatest benefit they received was mainly from the relevant publicity, not the Olympic host organization itself
indeed, on the eve of the opening of the London Olympic Games, due to the increased demand for brand publicity, many British printing houses even once had orders in short supply, and then this momentum could not continue
at that time, people were generally worried that the rising printing orders before the Olympic Games would fall sharply after the Olympic Games, which would bring a huge blow to printing enterprises. It has also proved to be true
Andrew brown, public affairs consultant of the British Printing Industry Federation (BP still has to rely on the progress of core technology if), once suggested that British printing enterprises should take a more cautious attitude
he said: "the London Olympic Games has brought some growth impetus to printing enterprises, but it also allows advertisers to spend the annual budget in advance, which brings huge order pressure to printing enterprises in the remaining months." Therefore, he does not think that the Olympic Games will have much impact on the British printing industryBen moss, the commercial director of McKenzie Clark printing company, believes that most printing enterprises should be prepared for the fluctuation of printing orders. He said, "driven by the Olympic Games, there will indeed be a lot of business opportunities in the printing market, but it will come and go quickly, and we will finally return to reality. I think many enterprises have not figured out how to deal with the sharp decline after the surge in orders."
according to lance hill, the sales and marketing director of 4dm printing company, the impact of the Olympic Games on British printing enterprises will not last long. He said: "although I am very in favor of the UK hosting the Olympic Games, because it can indeed bring great development to London, it will not have a long-term and positive impact on the entire national economy. Yes, many enterprises can benefit from it, which is good, but on the whole - especially the printing industry, there will be no major improvement."
it seems that British printing enterprises generally believe that hosting the Olympic Games will not bring more benefits to the development of the domestic printing industry. At least in the long run, the only benefits will not only be unsustainable, but also overdraw future demand
2008 Beijing Olympic Games
newspaper printing volume has entered a downward inflection point, and production and traffic restrictions have a great impact on printing enterprises
back to the Beijing Olympic Games eight years ago. Some people define 2008 as the Olympic year. This year, social activities, government propaganda, and even enterprise investment all serve the same theme - the Olympic Games. The Olympic economy is also compared to a "group feast". It was predicted that the Olympic business opportunities, including the investment demand and consumption demand of the Olympic Games, will exceed 3trillion yuan
in the eyes of printers, the Olympics also means business opportunities. The printing industry will share a large number of opportunities for packaging and printing products brought about by the prosperity of tourism, advertising, publishing and even catering during the Olympic Games. Similar predictions show a promising future. In 2008, with the Olympic Games approaching, many printing enterprises have accelerated the pace of investment and expansion
at that time, many printing houses, especially newspaper printing houses, were increasing investment. It is also common for a certain printing factory to buy equipment and build factories in the media. These investments range from tens of millions to hundreds of millions. "In fact, many investments belong to the normal scope of equipment upgrading, but everyone wants to take the Olympic express, which is why such a large-scale and concentrated investment phenomenon has occurred in the past two years." Xia Tianjun, a former consultant of the China Newspaper Association, once made such an analysis. However, the subsequent report card of the newspaper industry was not ideal. The national newspaper printing volume fell for the first time in this year, and China's newspaper industry officially released the list of qualified enterprises in this year to enter the downward channel of the total printing volume
in addition to the hot newspaper printing at that time, the head of a printing enterprise that provided services to the Olympic Organizing Committee said that they undertook to print dozens of promotional documents and materials related to the Beijing Olympic Games. Although the business volume was as high as 60million yuan, from the perspective of comprehensive costs, the enterprise was not only not profitable, but also likely to lose money. The rise in the price of paper and the coordination between enterprises became the main reasons for the loss. The most distressing thing for the person in charge is that in order to do the Olympic Games, the company had to lose many long-term customers, "these customers took their jobs to other printing plants, and my aluminum rope tensile testing machine is in the process of use, like other material testing machines, so they can only fight again". "Now I feel like starting over again"
in fact, the Olympic Games not only did not bring business growth to enterprises, but also increased the cost burden of some enterprises to some extent. For Beijing printing enterprises, in the summer of 2008, the existence of various restrictions on traffic and production was like a nightmare, which had a serious impact on the normal business production of printing enterprises. According to the media survey at that time, 80% of the printing plants in Beijing were more or less affected, but few really achieved business growth with the help of the Olympic Games
if you want to take the ride of the Olympic economy
you have to rely on soft power
of course, the above mentioned are some negative effects. The economic driving effect produced by a large number of Olympic derivatives can not be ignored, and a considerable number of printing enterprises are also benefiting from it
the Olympic economy is not a false proposition. If you want to take this ride, you have to rely on the soft power of enterprises. Opportunities are really reserved for those who are prepared. However, don't have too much hope for the Olympic economy. After all, the Olympic Games are held only once every four years. For the current Chinese printing enterprises, being down-to-earth is really more reliable than chasing the Olympic economy, which seems to be full of temptation but does not fit the reality